To keep the momentum, Paramount on Sunday announced a weeklong series of promotions, including discounted tickets and a “Smile” NFT giveaway for some ticket-buyers on Thursday. Horror films usually fall steeply in their second week of release but “Smile,” a creepy thriller about trauma and evil spirits, dropped just 22%. 1 with $17.6 million at the box office - an impressive second week for the modestly budget horror flick. The film, which cost $50 million to make, could benefit from children being out of school for Monday’s Columbus Day and little kid-movie competition this month.Ī week after topping the charts with a $22-million launch, Paramount Pictures’ “Smile” remained No. But that still was a relatively modest result, especially for the first major family movie to land in theaters since the summer. Sony Pictures’ “Lyle, Lyle, Crocodile,” a musical based on Bernard Waber’s children’s book featuring Shawn Mendes as the voice of a computer-generated reptile, fared better, collecting $11.5 million in ticket sales. The 20th Century Studios production, co-funded by New Regency and released by the Walt Disney Co., opened with just $6.5 million - a stinging rebuke for the decorated filmmaker of “Silver Linings Playbook” whose splashy ensemble also includes Chris Rock, Anya Taylor-Joy and Taylor Swift. Neither new release caught fire with moviegoers but the disappointment was most acute for “Amsterdam,” a poorly reviewed $80 million screwball romp starring Christian Bale, Margot Robbie and John David Washington. and Canada theaters, according to studio estimates Sunday. Russell’s star-studded 1930s mystery “Amsterdam” flopped and the children’s book adaptation “Lyle, Lyle, Crocodile” debuted softly, allowing the horror thriller “Smile” to repeat atop the box office in U.S.
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